Why Sports Photography Matters

I’m often asked why I have such a strong passion for sports photography.

For me, the value is inherent in what a sports photograph represents. It can capture a defining moment in history, evoke emotion in those who understand the context, and freeze a moment in time that can never be repeated.

How is this applicable to me?

I’ve broken down how sports photography can be applicable to a variety of businesses and organizations that I serve:

  • Schools & Teams

    If you represent a team or a school athletics department, you understand the importance of continuously bringing in top talent.

    Quality sport photography is critical to building a professional and attractive environment for new athletes. It also keeps those already in your system engaged with your brand.

  • Leagues

    Sports photography is multi-faceted when it comes to leagues.

    The obvious comes first: leagues can use sports photographs for editorial and promotional purposes. The quality of content being distributed by your league is a representation of your brand.

    In addition, leagues can use sports photography to capture team and individual portraits of players. Not only can you look to generate revenue by selling these photographs, but you can share them with media representatives reporting on games. Journalists will often look for pictures to identify an player – and when you fail to provide this, they lose potentially valuable opportunities for exposure.

  • Athletes

    Whether it be to attract scholarships or build your personal brand, sports photography can be used as a visual for athletes of all levels. It can also be used to humanize your life outside of the game, and relate to others with some of your interests.

  • Stadiums

    If you’re managing a stadium, and you’re looking to rent it during off-days or the off-season, what better method than professional photography?

    Simply providing numbers on a fact-sheet is not enough. Renters want to see what they’re getting into.

    The same concept applies to real estate photography, and there is significant evidence to suggest that photographs help to sell a home quicker.

Can you provide an example?

Below, I have contrasted famous words from Nelson Mandela with an iconic image for Toronto baseball fans:

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than government in breaking down racial barriers.”

Jose Bautista's Bat Flip - Tom Szczerbowski (Getty Images)

Photo by Tom Szczerbowski of Getty Images (used with permission)

Taken by Tom Szczerbowski, this photograph is of Jose Bautista flipping his bat in a 2015 playoff series against Texas.

Consider the significance of Mandela’s quote in relation to this image.

Instantly recognizable, this will eventually become representative of a bygone era in Toronto baseball history. It will always stand for a moment in time that can never be replicated. Above all else, it subverts societal divisions by sharing a story with anyone who understands what it represents.

I realize not every image can be as iconic as this one. Nonetheless, I chose it to demonstrate how impactful a great photograph can be. Apply this to your own unique circumstances – whether you’re a league, team, athlete, or a stadium. Wouldn’t you rather depict what you do with the same level of quality?


Fan Photo (Taken on an iPhone 6)

Sport Photography - Bad Example

Kevin Raposo • Creative Media

TORONTO, ON - Nov. 12, 2016 - Tremaine Hibbert of the Sheridan Bruins tries to release a short jumper against Tyrone Dickson of the Humber Hawks.

As you can probably tell, I’m always thrilled to help new clients market themselves through the lens of sports photography.

I invite you to have a look through my sports photography portfolio to see some of my work!